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"Why women don't own" – the numbers

Using data from the think tank Ownershift we want to show the differences in ownership between women and men. This is our way of contributing to greater economic equality in the world and is part of our sustainability efforts.

We are convinced that when women and men have equal opportunities to reach their full potential, the world will not only be fairer – it will also become more successful and sustainable. With a better understanding of women’s ownership and savings, we want to encourage more people to pay attention to what the current ownership structure looks like in Sweden and give all individuals ownership over their own life decisions. To this end, we can play a major role through our products, services and expertise.

Taking responsibility for society’s development is part of our sustainability efforts. This also means addressing gender equality.

How we got the numbers in the video

The facts shown in the video were taken from the following sources:

  • Women own 33 % of privately owned shares in Sweden (Euroclear, 2020).
  • Women own 25 % of the property value in Sweden (Lantmäteriet, 2019).
  • Women own 15 % of land in Sweden (Lantmäteriet, 2016).
  • Women’s wages are roughly 90 % of men’s (Swedish National Mediation Office, 2019).
  • Women’s pensions are 69 % of men’s (Swedish Pensions Agency, 2018). 
  • According to Bolagsverket, 26% of all beneficial owners are women, 72% are men and 2% are unknown.

Other facts from the video

  • In 1845, inheritance law divided inheritance equally between women and men. Before that, inheritance was distributed two-thirds to men and one-third to women (Sjölin 2008 and Bendz).
  • Between 1932 and 1972, the stock market increased by 1,200 % (Rika tillsammans, 2019).
  • The 1979 Equal Opportunities Act. At that time, the pay gap was nearly 30% (Statistics Sweden, 2019).
  • From 1991 to the present day, the value of holiday homes has gone up by about 450 %.

Who appears in the video?

The following female entrepreneurs involved in the video have in one way or another come into contact with us through different networks. These women participate because they want to promote engagement on the issue.

Moa Gürbüzer, founder of Oddbird

With her company, Moa Gürbüzer wanted to rebel against the alcohol culture by producing high-quality, non-alcoholic wines. Through her extensive experience as a social worker, she met many families who were mistreated as a result of excessive alcohol consumption.

Sofie Allert, founder of Swedish Algae Factory

By utilising shells from algae, Sofie plans to save the world. For example, by using them in environmentally smart batteries, solar panels and hair care products. Her company has received 17 million euros from the EU environmental project LIFE.

Emma Rozada, founder of The Techno Creatives

Serial entrepreneur and founder of an award-winning design and development agency in the automotive industry. In the company Golden Ridge Robotics, which has been valued at 1 billion kronor, she has developed a self-driving golf cart in China together with her husband.

Martina Klingvall, founder of Telness

After many years as an employee in the telecom industry, Martina launched Telness, a mobile operator specialising in small businesses.

Alice Moradian, founder of Earth Bite

At the age of 20, Alice and her sister started the company Earth Bite. The company manufactures vegan and organic snacks.

Isabella Palmgren, founder of Mimbly

Isabella is the founder of clean-tech company Mimbly, which offers sustainable water solutions for washing machines.

Emelie Meurk Demerud, founder of Hedylity Technology

Hedy is a product innovation agency focused on making a tech imprint for a better world. Through strategy, design and technological development, Hedy helps startups and scalesups linked to the UN's 17 global sustainability goals to develop successful digital products that really make a difference!

Malin Andén, founder of By Malina

Malin is founder and owner of the women’s fashion brand By Malina.

Polina Otto and Alexandra Sandberg, founders of Carrus Network

Founded by these two women during high school, the Carrus Network company arranges events for young people aged 16 to 24. Its goal is to create a context for networking and inspire young people who want more.

Märta Olausson, Modigo

Modigo AB is a psychiatric business founded in 2017. Two years later, the company was rewarded with DI's Gasell Prize for its rapid growth.

Delia Zadius, founder of Blomstra

At the age of 12, Delia Zadius came to Sweden as a UN refugee. She dropped out of a business programme in high school and later discovered in adulthood that she had dyslexia. Today she runs the assistance company Blomstra together with her former boss, Peter Sundbom.

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